Baidu advertising program

Baidu still maintains the largest market share when it comes to search and native ads follow the form and function of Baidu at the core. When it comes to this type of advertising, Baidu in-feed ads are one of the most effective forms of native ads to reach your audience in China.

Inserted seamlessly into the feed of one its products, these adverts take on the look and feel of regular posts — driving conversions in the long run. When Chinese consumers feel personally connected to an advertisement they are more likely to buy your business. Ads are blended in with organic content and displayed in Baidu products, such as the Baidu mobile app, Baidu mobile home page and Baidu Forum. Baidu in-feed ads are a good option for brands that want to build awareness and clicks to their website.

It is very helpful for reaching a more targeted audience who may not be aware of your product or service. One of biggest benefits of using Baidu in-feed ads is that Baidu track the behavior of its users very accurately. This information is used to build detailed user profiles, so your ads can target exactly the right audience at the right time.

CPM are normally cheaper than search advertising while still having the ability to create a massive amount of brand exposure to the public. The Baidu App uses AI-powered algorithms to offer deep user insights through a wide range of features, including feed display, short videos, and smart mini programs , enhanced voice input, text to speech and augmented reality search. Baidu Tieba is a china social media platform that builds online communities based on interests.

Your ads will appear in the Baidu homepage recommendation streams on the mobile version. Your ads will appear in the recommendation streams on the Baidu Browser homepage. However, setting up a Baidu advertiser account can be complex and it is often more beneficial to partner with an agency or set up your account directly with a major Baidu branch.

The number of other sites linking to your site is an important ranking factor for Baidu, much like Google. However, there are some differences. Here are some key areas to keep in mind:. As far as linking from your site to other sites, Baidu considers the number of quality outbound links you have on your site as a factor. The weighting of this factor is however hard to quantify.

Our advice would be to link to other sites where ever it is going to be useful to the reader. We would not say that. Although Baidu PPC is useful to kick start your project and get traffic at the beginning, in the long term, an SEO strategy is more beneficial. Indeed, organic traffic is more qualitative than Paid traffic and less susceptible to not getting any views the day your competitors decide to bid more than you on your keywords.

Organic results may not be displayed in front of paid ads, but they still generate a nonnegligible amount of quality traffic. Guide to Baidu PPC. Do you want to do nothing and rank high on Baidu? Sorry, it is almost impossible!

SEO on Baidu or in so. PPC is sponsored advertising on search engines. In short: You pay a large amount of money…. It also offers a variety of services such as search engine optimization SEO , Paid ads,…. Are you a foreign company that wants to enter the Chinese market? It is important that you understand which are the main search engines in China.

The Chinese digital scenario is complex and often the evolution of dynamics, as always…. With China being one of the most digitalized countries in the world, it is essential for brands to develop their online reputation as well as brand awareness.

Baidu Paid Advertising will provide you with a great way to increase…. Our team is local and able to handle any project. We deliver your content in the right place at the right time. Be one of the few successful foreign brands in East Asia.

Learn more about us. Social Media Marketing. Search Engine Marketing. Pay Per Click Strategies. Search Engine Optimization. Website Strategy. Ecommerce Management. Have your own online store and be able to sell your products and deliver it to your customers.

Social Content Marketing. Tell us about your project! Let us help you get your business online and grow it with passion. Jademond's social media team helps our clients to build their China social media presence with their knowledge in Wechat.

CPS cost per sale , meaning you pay only when you generate sales from a network. Linktech was founded in by a Korean company and has a website that operates in English.

It operates on a CPS model, which makes it more appealing for a lot of foreign brands. Established in , DuoMai claims to have over , publishers to provide omnichannel marketing in China. This network plays the affiliate role itself by paying publishers to promote products on their websites and pays them for specific actions.

Launched in , Chanet is an abbreviation for China Affiliate Network and is known as one of the more traditional affiliate networks. The network claims to work with over , websites and has a niche focus in recruitment, travel, education, networking, e-commerce and entertainment. Established in , Yiqifa is one of the first Chinese affiliate networks and has connections with over , publishers.

Publishers can easily sign up and get paid all through the platform, making it very attractive for publishers. Linkhaitao has been operating for more than four years and claims to be the first advertising platform to focus on effective cross-border marketing in China. The platform mostly works with foreign businesses and operates on a CPS basis. To reduce risk to your brand and prevent data manipulation, always conduct in-depth research on a new affiliate.

Monitor your brand online to see what other consumers are saying about your product and make sure your affiliate agreement spells out exactly what constitutes a commissionable affiliate action. Companies with new products and services might want to take other approaches for marketing to Chinese consumers.